Business
Ruchika Kulshrestha, PhD, is working as an Assistant Professor at the Institute of Business Management at GLA University Mathura, India. Her research interest pertains to heritage tourism, destination management, tourism marketing, and tourist behavior. She has published her research work in reputed international Scopus-indexed journals and also presented papers at various international conferences. Her articles are published in the Economic Times, Travel Daily News, and other magazines. She had